Wednesday, July 16, 2008


Have you seen the new Verizon commercial for the LG Dare phone? The one with the fight cropped pit bulls chained up in the junk yard? Here's a clip in case you've missed it:

As a pit bull lover, hell as a DOG lover, I'm BEYOND pissed about this marketing tactic. I also have a hard time believing that, in light of the relatively recent Michael Vick scandal, ANYONE with one ounce of marketing sense thought this approach would be a good one.

If you're half as appalled as I am, please consider emailing Verizon to let them know that their commercial is offensive. The link below will take you to a list of executive managers' profiles. Each profile will have a link at the bottom that will take you to an email form. I suggest, at the very least, contacting Lowell McAdam (CEO), Jim Gerace (VP of Corporate Communications) and Mike Lanman (Director of Marketing).

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